TEER 2nd National Youth Archery Championship 2018 is all set to commence amid a festive environment at Shaheed Ahsan Ullah Master Stadium in Tongi from 19 November 2018. The event is organised by Bangladesh Archery Federation (BAF) with the sponsorship of City Group under ‘TEER Go for Gold’ project. The two-day event is scheduled to start and close at 10:00am and 03:00pm respectively and will continue till November 20. Ahead of the inauguration ceremony of the championship, a press-conference took place at Bangladesh Olympic Association (BOA) auditorium in the capital on Sunday. Bangladesh Archery Federation Vice-President Anisur Rahman, General Secretary Kazi Rajib Uddin Ahmed Chapol, City Group Marketing Manager Farjanul Hoque and Senior Deputy Brand Manager Rubaiyat Ahmed and other officials were present in the press-conference.
Teer has been nominated as the number one consumer brand in Kantar WorldPanel Brand Footprint 2018. Growing up from “Bishuddhotay shera, momotay ghera” TEER is now organizing the “Teer Little Chef”. Children from 12-16 year olds are eligible to participate in the event and the winner will take home 5 lakh taka.
Based on this occasion, Duronto TV held a press conference at their office. City Group Executive Director (Sales and Marketing) Shoeb Md. Ashaduzzaman, Marketing Manager Farjanul Hoque and Duronto TV’s Director Abhijit Chowdhury, Head of Program Mohammad Ali Haider and Head of Marketing & Sales Amjed Hossain Arzu.
Shoeb Md. Ashaduzzaman quoted “It is our responsibility to create a platform where students not only receive education but also can ignite their inner talent”. Participants in the competition can showcase their culinary expertise where simultaneously, both the participants and the audience can know a lot more about balanced diet and nutritional values.
To register, participants need to type <space> Division Code <space> Age <space> Name, and SMS to 22010. Participants can also inbox on the Facebook/TEER1972 page to complete the registration process. For more information, call 01309002887.
Bangladesh’s first Child special television Channel Duronto TV will telecast the event “Teer Little Chef “.
Duronto TV Director Mr. Abhjit Chowdhury said, “Children can express their full potential through creativity in different ways. The way children can express their creativity through drawing, singing, poetry, the same way they can express themselves through cooking. If children can get involved in cooking from a very young age, this not only raises their morale spirits but also are extremely vital to enlighten their future.”
30 candidates will be short-listed in the regional round from 6 divisional cities. From the short-listed candidates, the top 10 will be selected for final round.
Judge panel will include senior dietitian Shaila Sabrin, food connoisseur Alpona Habib and famous chef Syed Tajjamul Haque. Apart from the above judge panel, the program will be anchored by everyone’s favorite Safa Kabir.
Keeping the target for the 2020 Olympics in mind, the Bangladesh Archery Federation (BAF), in association with sponsors City Group, selected 10 archers from the 2,555 participants in a talent hunt programme to strengthen the pipeline for the national archery team.
Under the 'TEER Go For Gold' project, the game's local governing body launched the programme in July across 12 different districts.
Two archers -- a boy and a girl -- were selected from each of the participating districts for a training camp in Dhaka, which was completed in two phases over two months at the Master Ahsanullah Stadium in Gazipur.
Bangladesh coach Fredrick Martin then chose the final 10 archers, which features one girl, for long term training on Wednesday.
"There were different stages of grooming the archers. Firstly, they were beginners who needed time to grow and needed experience of competing at the international level. These [the 10 archers] are talented ones who possess the physical strength to play archery. But it is also a mental game and we now need to groom their mental strength, motivation and personality to help them grow," said Martin, adding that Germany had taken 12 years to win a silver medal after launching their talent hunt programme.
BAF president Lt Gen (rtd) Mainul Islam, BOA secretary Syed Shahed Reza, City Group executive director Shoeb Md. Asaduzzaman and BAF general secretary Kazi Razibuddin Ahmed Chapal were, among others, present during the distribution of training certificates among the 24 archers.
Published on Bangladesh Brand Forum, July 2018 Issue
Kantar Worldpanel’s annual Brand Footprint study is based on research from 73% of the global population; a total of one billion households in 43 countries across five continents covering 75% of the global GDP. As part of the study, Kantar Worldpanel tracks more than 18,000 brands across beverages, food, dairy, health and beauty and homecare.
The Brand Footprint rankings measure which brands are being bought by the most consumers the most often. Coca-Cola is the world’s most chosen brand, picked from the shelves 5.8 bn times in a year. Colgate and Maggi both achieve podium positions, being also the world’s most chosen personal care and food brands.
In the local ranking of Bangladesh in FMCG category, UNILEVER topped other brands with its most selling shampoo brand Sunsilk where its own brand Lux and Rin got the second and third position respectively. Renowned hair oil brand Parachute is in the 4th position with CRP of 181 (7% growth from 2016). UNILEVER’s Wheel got the 5th position though it lost 10% in CRP compared to last year. The top 4 brands stays in same position in terms of Consumer Choice as well.
In Food category, TEER gains the first position in ranking with a Consumer Reach Points (CRP) of 57. The second position occupied by Cocola having CRP of 54. All the top 5 brands in this category have gained in terms of CRP. On the other hand, 6 brands in the top 20 list didn’t see CRP growth. Mr. Noodles and Bonoful both achieved podium positions in terms of CRP growth rate, lagging behind from penetration perspective. In terms of overall CRP ranking, Fresh and Rupchanda got 3rd and 4th ranking respectively. Improvement in product formulations and enhancement of distribution structure have paved the way for TEER to become top brand in the category.
Popular Tea brand Ispahani has the top score in Consumer Reach Points (CRP) yet showing a 2% negative growth from last year. Other two of the top five positions have been occupied by Brooke Bond and Seylon. Soft drinks brand 7 UP is ranked in 2nd position with a CRP of 32 while its competing brand Sprite is in the 8th. However, in terms of CRP growth, Tetley has topped other brands with a remarkable 49% growth compared to 2016.
In dairy product category, Marks was successful to attain 40 points in consumer reach which is the top score for this category. This brand has also seen a 4% growth in CRP. Diploma is in the second position in terms of CRP, but penetration perspective it fall behind Fresh and Dano. According to CRP, Fresh is in 3rd position while Dano is in 4th Position. Fresh has fall behind due to negative CRP growth of 7% and decrease in penetration.
In the Health & Beauty category Sunsilk holds its 1st position having CRP (M) of 248. 3 Brands of Unilever are in the top 5 includes Sunsilk, LUX & Fair & Lovely. Lux has better penetration than Sunsilk but in terms of CRP Sunsilk beats LUX. Lux is in 2nd position with 1% negative growth whether Sunsilk has got 1% positive growth.
Wheel Laundry Soap was re branded as RIN few years back, later Unilever continues both of the brand in Bangladesh Market and successfully both the brands are now in 1st & 2nd position. RIN scores 195 CRP (M) and wheel scores 152. TOP 3 brands in Home Care Category are RIN, WHEEL, and VIM.
Category wise CRP varies a lot. Health & beauty and home care category have high CRP as these category toppers have higher percentage in penetration than the other three categories. Food, beverage and dairy category are being dominated by mostly local brands. The report also shows that companies that are consistently performing well in brand building activities are achieving higher points in consumer choice.
For any brand, there are many ways to improve CRP-
Renowned coach Martin Frederick has been appointed as the head coach of Bangladesh Archery team. Fredrick set short, mid and long term targets in order to develop the standard of the game in the country. He was signed under the project “TEER Go for Gold” with a vision of Tokyo Olympics 2020.
City Group got a license from Bangladesh Economic Zone Authority (BEZA) to set up “City Economic Zone Limited” on 77.96 acres of land in Narayanganj’s Rupshi.
The group has already opened letters of credit to import machineries for their industrial units inside the zone, according to a press statement.
With electricity connections already in palce for investors, the zone expects to employ 3,000 people within the first year of commercial production and take it to over 20,000 in the next five years.
Industries expected to open plants include food and baverage and export oriented business organizations.
The government plans to set up 100 new economic zones to generate one crore new jobs, earn $40 billion in additional exports and attract $20 billion in foreign direct investment (FDI), all by 2030.
Paban Chowdhury, executive chairman of Beza, and Fazlur Rahman, chairman of City Group, were present at the awarding program in the Beza headquarters in the capital.
The top archers of the country reached pre-quarterfinals stage in both recurve and compound events on the opening day of the Teer 9th National Archery Championships at the Shaheed Ahsan Ullah Master Stadium in Tongi yesterday.
Ahead of long-term training for national archery teams sponsored by City Group, the championships have turned into a really competitive one, with archers fighting it hard to grab attention of the selection committee for inclusion into the national team.
The country's top recurve archer Roman Sana set a new national record yesterday, scoring 654 out of 720 points in the qualification round, surpassing his previous record by two points. However, his score was 12 points less than what he had achieved in the Asian Archery Championships held in Dhaka in November 2017.
As expected Sana, Tamimul Islam, Hakim Ahmed Rubel and Ibrahim Rezowan, all part of the national team in November's event, won their respective matches to book pre-quarterfinals berth in men's recruve bow event, which will be held today. Roksana Akter, Susmita Banik, Bonna Akter and Bipasha Akter, who fought for the bronze medal match in the compound team event of the same championships in November, also moved to the pre-quarterfinals stage in women's compound events.
The fight for men's recurve bow title is usually confined to within four national players, but the scenario is different this time due to the return of experienced archers Sheikh Sajib and Durul Huda, both of whom did not take part in the selection process for November's event due to exams. However, they are back and posing threats to the national archers by having confirmed pre-quarterfinal berths.
Sana admitted that they are facing tough challenge in every stage because all archers are determined to deliver their best to draw attention of the selection committee.
“To be honest, my heart starts pumping when I take part in competitions at home even though I do not feel any pressure competing in international events because all local archers are determined to beat each other, whether it is the ranking round or the elimination round,” said Sana, who became 11th out of 79 archers in the ranking round of Asian Archery Championship.
Sana believes the national archery championships are getting more competitive every day because a lot of archers are coming up and there is no way to take those competitors lightly anymore.
“You can say top 16 archers in recurve bow are very good and they have the ability to upset anyone. Archers from Army, BKSP and a few clubs are doing well at this level,” Sana said. “We had previously competed against only a few good archers but this time we are fighting against some 20 good archers.”
Sana, who had also qualified for the quarterfinals in men's recurve bow event in 19th Asian Archery Championship in Thailand in 2015, believes the national team will be a strong one and produce good results in near future.
For Ramadan, City Group has taken special sales program under which TEER Soyabean Oil, TEER Sugar, TEER Red Lentils and peas will be sold at special discount price. TEER Soyabean Oil will be sold at TK 85 per liter (TK 17 less), TEER Sugar at TK 60 per KG (TK 12 less), TEER Red Lentils at TK 75 and peas at TK 30 per KG. These special discounted products will be available at 10 specific points in Dhaka city. These areas are- Jatrabari, Motijheel, Press Club, Kawranbazar, Mirpur 1 and 10, Gabtoli, Jhigatola, Ashkona and Khilgoan. This special campaign for Ramadan is part of City Group’s corporate social responsibility.